Google Ads is a very effective digital marketing tool for most businesses. However, running a successful Google Ads campaign requires a lot of expertise.
Unfortunately, finding the right ads expert for your needs is not always straightforward. There are many things to consider, and besides, you can never be too sure who to trust.
Nonetheless, the following are some simple tips that can help you get this done:
How to Hire a Google Ads Expert
Check Their Skills
The internet these days is filled with many scams. It’s easy for anyone to just pass off as a Google Ads expert even if they don’t have the requisite skills to do the job.
It is, therefore, your responsibility to make sure that you do some due diligence and establish what kind of skills these people bring.
Besides, assessing the ad expert’s skills and experience level helps you determine whether they are suited for your unique marketing needs.
The last thing you want is to pay someone only to deliver a half-baked campaign that doesn’t achieve anything for your company. But checking the skills of the ad expert can help you avoid this disappointment in the long run.
Look Through Online Reviews
It is also important to pick a Google Ads review expert with some track record. Typically, they will have an established consulting practice with clear reviews on Google from other clients.
You can also check the professional on social media and see what other customers say about their expertise in this area.
Some sites like TrustPilot also offer genuine reviews on such services.
Ask About Their Portfolio
It helps to know beforehand if the Google Ads expert you are about to choose has worked on similar projects before. Yes, each marketing campaign has its challenges and unique attributes.
But choosing an expert who has handled marketing campaigns fairly similar to yours can help maximize the results. This is why checking their portfolios for the type of projects they have dealt with is a huge advantage.
Check for Any Certifications
Google Ads has a certification program for professionals who want to work in this area. The certification is offered under Google’s Partners Program. Any Google Ads expert worth their salt must have this certification.
After all, getting a Google Ads certification is not easy. First, experts need to undergo rigorous training and pass two main exams.
They must also manage at least $10,000 worth of advertising for 90 days before they are certified. As such, only serious professionals get certified.
Taking advantage of Google Ads is possible even for businesses that don’t have a lot of digital marketing expertise in-house. You just need to hire a reliable AdWords agency.
While there are many firms out there, Metric Labs is one of the few that has a track record of delivering superior outcomes for businesses. So talk to them and see if they can help you out!
Hope you enjoyed my tips on how to hire a Google Ads expert!
Keen tech writer outside of my day job in I.T. and spending time with my family.