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The weird world of celebrity online slots tie-ins

There are literally thousands of different online slots games out there – some of them good, some bad, some much-loved and others largely forgotten. With so many of these games available to a world that loves online gambling, it can naturally be hard for the different games to set themselves apart from each other. This is especially true for people who pick their casinos from casinoszonder.com and simply want to play a game which offers a decent chance of winning, along with decent bonus games.

Game developers have tried a lot of different tricks to make their games attractive to a wider audience, from movie franchises to classical theming. Something about the thudding noise of reels falling into place fits really well with a Viking theme, for some reason. But if you want to stand out in a crowd as packed as the world of online slots, there is one obvious seam that developers have never been afraid to mine – celebrity branding. Below, we look at some of the weirdest celebrity slot machine tie-ins and try to understand the who, the what, and most importantly the WHY of these gaming creations.

Paris Hilton

From reality TV shows to perfumes, Paris Hilton had tapped out the usual avenues for cashing in on short-lived fame early on, and embarked on a career of looking for other things to slap her name on. At one stage, she even trademarked the phrase “That’s Hot!”, temporarily leaving chefs with nothing to say when retrieving a baking tray from an oven. So it should come as no surprise that she licensed her likeness and name to an online slot. After all, Britney Spears had already done it. There are still places online where you can play the Paris Hilton slot. It’s very pink.

Marilyn Monroe

After her tragic early death in 1962, Marilyn Monroe’s likeness and personal brand became pretty much fair game almost immediately. Diamonds may be a girl’s best friend, but intellectual property laws are not. And so it is no surprise that the original Blonde Bombshell had her image used on an online slot that can be played at more than a few casinos in the present day. It’s not a surprise that this has been the case; few names are more closely associated with style and glamor even sixty years on, and the slot is still fairly popular.

Arnold Schwarzenegger

First he was Mr Universe. Then he was the Terminator. Then, weirdly, he was two-term Governor of California. In between times, his face has been used on online slot machines by not one, but two developers. On both occasions, the games were developed without his permission, and Schwarzenegger rapidly issued cease and desist letters, meaning the slots have been pulled from all sources online. It seems unlikely that they’ll … sorry … be back.


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