Apple Unveils New iPhone 15 and iPhone 15 Pro Handsets

In the ever-evolving world of smartphones, Apple has once again raised the bar by introducing the highly anticipated new iPhone 15 and 15 Pro handsets. Building upon the success of its predecessor, the iPhone 14, this latest iteration boasts a host of new features, design enhancements, and technical improvements that are set to redefine the smartphone landscape. With four distinct models catering to a wide range of consumer preferences and running on the all-new iOS 17, the new phones are an extraordinary testament to Apple’s commitment to innovation.

New Design and Models

In the realm of smartphone innovation, Apple’s iPhone 15 introduces a captivating blend of design evolution and diversity in its product line-up. Including four distinct models catering to varied preferences and a sleek design that pushes the boundaries of elegance, the new iPhone 15 sets a new standard for aesthetics and user choice.

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Models for All Tastes

As is standard for recent releases, there are 4 iPhone models available, each catering to different user preferences and needs.

  • iPhone 15: The standard model, catering to the average smartphone user.
  • iPhone 15 Plus: The standard model with the larger 6.7″ display
  • iPhone 15 Pro: Geared towards photography enthusiasts, professionals, and power users.
  • iPhone 15 Pro Max: The flagship model with the larger 6.7″ display and most advanced features, ideal for those who demand the best.

Exquisite Design

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The design of the iPhone 15 continues the trend of elegance and refinement that Apple is known for. The Pro models feature a new titanium chassis. Titanium has one of the best strength‑to‑weight ratios of any metal, making these the lightest Pro models ever. Reviewers who had hands-on access have commented there is a notable weight reduction when holding the devices.

One notable design innovation is the dynamic island previously only featured on the 14 Pro and 14 Pro Max models, is now included on the entire 15 range.


The Pro devices are available in Natural Titanium, Blue Titanium, White Titanium, and Black Titanium. The 15 and 15 plus are available in Blue, Pink, Yellow, Green, and Black.

>> Buy the iPhone 15 Pro on Three UK

>> Buy the iPhone 15 Pro Max on Three UK

Technical Improvements of the iPhone 15

Building on the solid foundation of the iPhone 14, Apple’s new iPhone 15 showcases various technological advancements that promise to redefine the user experience. From a more potent A15 Bionic chip to game-changing camera upgrades and display enhancements, this iteration demonstrates Apple’s unwavering commitment to pushing the envelope of mobile technology.

A17 Bionic Chip

The iPhone 15 is powered by the A17 Pro chip, an engineering marvel that continues Apple’s tradition of pushing the boundaries of mobile processing power. A17 Pro is an entirely new class of iPhone chip that delivers the best graphics performance by far.

Enhanced Camera Systems

Apple has further elevated smartphone photography with the camera enhancements. The Pro models feature a new 108-megapixel primary sensor, delivering unparalleled image quality, even in low-light conditions. The Pro models also introduce a cutting-edge periscope telephoto lens, enabling incredible optical zoom capabilities.

The Night mode has been refined to capture more details and brighter images, and the ProRAW and ProRes video recording capabilities, have been improved, making the iPhone 15 a versatile tool for both photographers and videographers.

USB-C Connector

All the new iPhone 15 models feature USB-C connectivity, an EU requirement on devices from 2024 onwards. The iPhone 15 Pro is the first to support USB 3, for a huge leap in data transfer speeds and faster pro workflows than ever before leading to up to 20x faster file transfers. The non-Pro models have USB-C but only running at USB 2 speeds with slower data transfer.

Action Button

The Pro and Pro Max models also have the mute switch replaced with an Action button. This button is configurable to trigger many applications, but also can run a shortcut, meaning it can perform quite complicated actions for you with a single press.

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5G Connectivity

Apple continues to invest in 5G technology, ensuring that iPhone 15 users can enjoy faster download and upload speeds, low latency, and improved overall Connectivity. This enables seamless streaming, online gaming, and other data-intensive activities.


With iPhone 15 Pro, you have multiple focal lengths to work with. It’s like having seven pro lenses in your pocket, everywhere you go. The 48MP Main camera is more advanced than ever, capturing super‑high‑resolution photos with a new level of detail and colour. For iPhone 15 Pro Max, there is a new 5x Telephoto camera with the longest optical zoom of any iPhone ever.

You’ll see the improvements in your portraits. And now you no longer have to switch to Portrait mode. If your subject is a person, dog or cat, iPhone automatically captures depth information. So you can choose to instantly see your photo as a portrait, with an artful blur effect. Or later in the Photos app you can adjust the focus point to change the image completely.

And later this year, Apple will add a new dimension to video capture with the ability to record spatial video for Apple Vision Pro.

iOS 17: A Revolution in Software

The new handset ships with iOS 17, Apple’s latest operating system. iOS 17 brings a plethora of new features, including:

  • Enhanced Privacy Features: Apple continues prioritizing user privacy with new features that give users more control over their data.
  • Redesigned Control Center: A more intuitive and customizable Control Center for quick access to essential settings.
  • Improved Siri: Siri is now smarter, more context-aware, and capable of handling complex tasks.
  • Dynamic Widgets: Widgets now offer even more interactivity and adaptability.
  • Revamped Maps: Apple Maps receives significant updates with improved accuracy, detailed 3D city views, and augmented reality integration.

In Conclusion

The new iPhone 15 marks a remarkable milestone in Apple’s ongoing quest to innovate and provide users with the best possible smartphone experience. With four distinct models, a stunning design, powerful technical improvements, and the all-new iOS 17, the iPhone 15 is set to capture the hearts and minds of smartphone enthusiasts worldwide. It reaffirms Apple’s position as a leader in the industry and sets a high standard for competitors to chase in the years to come.

Cost to Buy

The iPhone 15 Pro remains at £999/$999, like like iPhone 14 Pro. But the Pro Max, with its major camera upgrades, goes up from to £1,099/$1,099 to £1,199/$1,199. The base storage for the Pro Max has been increased to 256GB now, up from the 128GB standard with the iPhone 14 Pro Max.

>> Official UK Apple Store for purchase.

>> Buy the iPhone 15 Pro on Three UK

>> Buy the iPhone 15 Pro Max on Three UK


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